What does “30-free” mean?Updated 2 months ago

For our makeup and skincare products, 30-free means that we completely exclude the following 30 ingredients or ingredient groups that are commonly used in conventional formulations:

• Ingredients of animal origin (e.g., carmine)

• Controversial synthetic polymers (e.g., acrylates)

• Silicones

• Parabens

• Microplastics (UNEP definition)

• Phthalates (e.g., diethyl phthalate)

• Mineral oils/waxes

• Ethoxylated ingredients (e.g., PEG, phenoxyethanol, sodium laureth sulfate)

• Butylated compounds (e.g., BHA)

• Camphor

• Triphenyl phosphate

• Triclosan & triclocarban

• Halogenated substances (e.g., chlorphenesin)

• EDTA

• Colophony/rosin

• Formaldehyde releasers (e.g., diazolidinyl urea)

• Hydroquinone and derivatives (e.g., arbutin)

• Diethylhexyl adipate

• Questionable UV filters (e.g., benzophenone, octocrylene)

• Polytetrafluoroethylene (PTFE)

• Ethanolamine compounds

• Questionable mineral pigments (e.g., bismuth oxychloride, chromium oxide green, and uncertified mica)

• Nanoparticles (e.g., nanopigments)

• Common allergens (gluten, nut oils)

• Mercury-containing compounds

• Quaternary ammonium compounds

• Palm oil and non-RSPO palm oil derivatives

• Aluminum salts

• Genetically modified organisms (GMOs)

• Questionable glycol ethers and derivatives